Why Email Marketing? Because it gets results!

Has anyone ever told you that email marketing doesn't work any more... Did you ever think that maybe the person telling you that just wasn't doing it right? The truth is that direct email marketing is still running strong, you just need to know how to do it correctly and you must be able to adjust to an ever changing industry.

I've spoken with hundreds of different moneymakers in the networking industry and a large percentage of them have their own dedicated mailing server. This is because they know that networking is a numbers game and email still is the least expensive way to make massive contacts around the country and the world.

The process behind email marketing is buying large batches of home business opportunity seeker leads and emailing them with your offer. These people are officially 'shopping' for a way to make money online. If you have a legitimate money maker, you may have what they are looking for.

There are a few things you need in order to get started.

1. A good Lead Capture Page.

If your company does not provide you with a good lead capture page, OR if they will not allow you to use your lead capture page in email marketing, you will need to either make your own, using Site Build It or a service like that at MarketingBurst.

Site Build It will give you full control over the look and feel of your web site. You can also insert any tracking code you may want to (like the Google pay per click conversion code). However, if you aren't ready to learn how to build your own web sites, the folks at MarketingBurst have excellent templates available to you.

2. An autoresponder.

You'll need an autoresponder set up so that you can put the lead capture form on your lead capture page. If this is greek to you- use MarketingBurst for everything. It leads you through the process.

I use Autoresponse Plus. I attribute at least 50% of my success to the autoresponder messages that go out to my list like clockwork, forever- or until they opt-out! Autoresponse Plus gives you full control over the import and export of your lists, and doesn't require your imports to opt - in again. You can set up unlimited responders, messages and very detailed tracking. I host my ARP at Third Sphere and reccommend that you do the same.
The gold standard for many marketers is Aweber. Aweber offers affordable monthly subscriptions for their auto-responder services. They have more features than are usually available with your standard auto-responder, and they have free version to check them out.

 

3. A source of leads.

Now, this is a huge source of frustration and worry for so many! I know, because it is a constant thorn in my side. Leads, leads leads. Who has the best ones, for the best price? I don't know. What I do know, is that for the kind of bulk emailing that I do- the leads don't have to be great to get a response. I generally buy the least expensive, non incentivised, biz op seeker leads I can get my hands on.